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000-M98 IBM Unica NetInsight Technical Sales(R) Mastery Test v1

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000-M98 exam Dumps Source : IBM Unica NetInsight Technical Sales(R) Mastery Test v1

Test Code : 000-M98
Test cognomen : IBM Unica NetInsight Technical Sales(R) Mastery Test v1
Vendor cognomen : IBM
: 27 actual Questions

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IBM IBM Unica NetInsight Technical

CSO Squire On How IBM's Unica And Coremetrics hardy together, fresh Digital data alternate | killexams.com actual Questions and Pass4sure dumps

IBM CoremetricsJohn Squire is Chief approach Officer of Coremetrics, an IBM enterprise. He mentioned his business's fresh commercial enterprise analytics product and digital statistics trade as well as advertising challenges with records today.click on beneath or scroll down for more:

AdExchanger.com: are you able to dispute how Unica and Coremetrics are coming collectively on your fresh analytics solution?

JS: IBM acquired Coremetrics in July of 2010 and then Unica in August 2010  each corporations had a web analytics reply in its respective portfolios.

It was the primary product for Coremetrics and it turned into a key component of a bigger multi‑channel crusade traffic for Unica.

inside a brace of month after the acquisition of Unica, i used to live attach in permeate of the net analytics portfolio for complete of IBM and requested to Have in sarcasm how they might integrate these two market‑leading technologies.

I don't snarl that lightly because it's been relatively neatly chronicled within the analyst community that the Unica product is market main as is the Coremetrics one, and a further reply out there, the Adobe [Omniture] know-how, has been recognized as having leading performance. And, they complete were on discrete vectors.

are you able to talk a minute bit about that differentiation?

The enjoyable issue about the Unica know-how - the manufacturer identify for it's NetInsight - is its means to deliver offline or multi‑channel statistics into a totally advert hoc, open facts warehouse from which that you may build superior kinds of analytics - and it’s integrated into the Unica crusade product.

Coremetrics is regular for ease of expend and natively built functions that escape on the equal exact information throughout complete consumers. They felt fancy it is the way you scale.

In November 2010, they made the determination that they will Have one solitary web analytics software for on-demand solutions or cloud options and we'll Have it out by means of July 2011.  And, in July they announced it. Now, complete of their valued clientele are on one platform and Have the capabilities to gain expend of complete those purposes they developed.

Is there a felicitous with [IBM predictive analytics software] SPSS here?

There are two issues that become exciting around SPSS. a huge variety of their IBM consumers expend SPSS to carry out issues when it comes to predicting and modeling records.

where SPSS receives unique for their latest customers is the records constructions internal of IBM Coremetrics which are ordinary throughout complete of the valued clientele.

As they circulate forward, a shopper can say, "i exploit SPSS. i know what the information constitution is. Now i will start to expend that web facts to model things."

The 2d piece is that, now, the IBM Coremetrics group can nascence to build discrete records constructions that instantly feed SPSS fashions. it's a two‑way highway because loads of customers Have designed tremendously‑configured fashions and that they just need touchstone records sets that they could always import number on.

what is the Digital statistics alternate that IBM’s Coremetrics has announced? It sounds a bit just fancy the records change mannequin popularized by BlueKai and eXelate in terms of third‑party statistics.

it live no longer. The judgement why they cognomen it this is they canvassed their consumers and talked to them about quite a lot of different ways to warrant what we're doing for them.

All of them got here to the point the state this is a hub of their digital data that they own, and that they wish to opt for which partners they are going to syndicate or dispense their suggestions.

also, shoppers wish to more advantageous dispense their facts to their interior techniques -this is probably some of the larger areas that they now Have heard from their shoppers is that capacity to exchange or integrate information from their internet device into complete of their inside datamarts as a way to drive different activities in their company.

I understand there is going to live questions around no matter if we're replacing huge, anonymous records or if or not it's advertiser‑simplest records. As I've always referred to, they Fall very heavily on the advertiser or the publisher aspect, when it comes to helping them control their personal counsel that they own, and making determinations on where that records should quiet stream to. We're not mingling third‑party data items together.

What does the Digital statistics alternate and traffic analytics address for the marketer? Why should quiet they care?

They tackle two discrete needs of a marketer. For the digital statistics alternate, it eliminates the marketer's need to deem about how they carry out digital asset integration, and the way they bag client relish assistance –first, to gain expend of for evaluation, however the most essential piece is the way to expend that suggestions to learn the optimal partner, network, or expertise this is going to allow them to achieve their goal viewers. So I deem it takes away that touchstone concern around, "How carry out I carry out complete of these technical integrations?" - the “inserting the pipes together.” And receives them into, "adequate. What are the traffic objectives? How carry out I transparent up for attaining the reform consumer on the privilege time, with the privilege message?"

I deem this is the reform stage message for marketers for a digital data change.

On enterprise analytics, [the key benefit] is the potential to peer in real-time throughout complete your houses and spot how your enterprise is performing in the compund as well as via any advert hoc hierarchy that you simply want to see. a brief case on that so you can deem this –for a shopper it is in the fitness and sweetness house, they may Have 10 diverse brands that they control, but these span 20 different international locations.

they're attempting to tolerate in sarcasm how their traffic is performing across complete those nations, and the way each company is performing in my view in every country -and seeing complete that in precise time.

In that feel, on a writer's facet you may Have loads of discrete publishing sites and furthermore you're trying to Have in mind: are the guests medium throughout complete those websites or are they distinctive company?

these days, it is a difficult roll up and that i don't behold lots of people doing it in real-time. we've made it so it's one, solitary tag and every minute thing else is finished within the database.

Is the agency role here to gain expend of these tools on behalf of the marketer? Any thoughts?

The agency is going to live looking at commercial enterprise analytics as a spot where they will want to bag a log in from their discontinue clients.

here is going to provide corporations the potential to Have a “cockpit” of tips and additionally configure the tips in pretty much any format they desire.

yet another way businesses will locate this attractive is that it may possibly design the exact metrics and reviews that they want, and then post that because the gold timehonored across complete the other websites.

So now, the entire company analytics folks could Have the exact very file. The KPIs will complete roll up and seem to live exactly the same. that you can carry out enhanced examine and distinction. I feel it truly is a substantial win for the agency.

at last, the exports are standardized. companies can Have advanced steps of reporting and analytics and ways by which they want to roll it up into a number of diverse dashboards. as a result of they are complete constructing their own dashboards, they may live complete constructing their own analytics practice. this could pump it out within the actual equal format across complete residences that they work with.

So I believe you are going to peer some in reality Interesting makes expend of of this going ahead and the greater superior companies are going to scrutinize this doubtlessly as a competitive weapon to walk into an IBM customer and say, "We already live alert of the information constitution. They Have already got their own set of ways through which they control courses. they will plug this in in a day to a brace of days and it'll escape throughout every property you have. they can disclose you ways their information apply can beat every other agency statistics apply.”

with the aid of John Ebbert


Google’s Urchin Is Closing – Why & What To carry out subsequent | killexams.com actual Questions and Pass4sure dumps

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This week marks the conclusion of an period for Google Analytics, possibly additionally for the total internet analytics market location. Google announced that Urchin software will no long live sold by way of the business. Urchin is the utility company that changed into originally obtained by Google and sooner or later became transformed into Google Analytics, the most used analytics device available in the market. alterations Between Google Analytics & Urchin?

beneath is an inventory of the leading adjustments between the equipment:

statistics assortment: while Google Analytics makes expend of a JavaScript to bring together records, Urchin software analyzed log information, which enabled tracking a number of issues now not feasible with JavaScript tags, similar to: records reprocessing, search engine crawler undertaking, failed requests to server and entertaining IP monitoring.

information Storage: Urchin had the erudition of protecting the data interior the company. youngsters, Google Analytics additionally gives an select out of sharing the records even between Google products (be taught greater about it in this web page).

maintenance: Urchin required greater technical upkeep as the device was hosted in-house. for instance, if servers Have been brought, eliminated or modified Urchin may quiet furthermore live configured to adapt to these changes. As Google Analytics is in the code of the web page and triggered by the customer, it requires very rare protection (only when it involves including performance to the code).

Why Is Google Retiring Urchin?

since Google Analytics turned into launched in 2005, the traffic has grew to become it into its flag product. Google has kept Urchin and developed it slowly for the judgement that then, but the titanic majority of aspects were delivered most efficacious to Analytics, together with Adwords, Adsense, WebmasterTools and other vital integrations and lines.

I find two main causes for this shift:

First, the product isn't the headquarters of attention of the business: as they saw remaining 12 months, Google has been closing a few initiatives and items as they accept as exact with “improved focal point is crucial if we’re to gain the most of the dazzling opportunities ahead” (quote from link above). Urchin become by no means a Googley product, it is complicated to attach in accommodate and extremely technical in its nature.

second, Google Analytics is a fountain of gold. As Google Analytics records is saved on Google’s servers, it is more Interesting to Google to thrust it. even though I conform with the information is secure and neatly managed, it is a precious useful resource for Google.

options To Urchin

Log file analysis tools had been disappearing from the market in the ultimate few years, most probably because the JavaScript materiel are easier to implement. This became more stylish because the web analytics group has branded itself as a advertising and marketing occupation, elevating the need to Have basic tools that enable the conclusion-person (marketer) to gain changes, instead of IT authorities.

Wikipedia offers an inventory of internet analytics software, which comprises both log file and JavaScript tagging equipment. while they behold a few open source tools the usage of log information, just one of the leading players nonetheless expend it: IBM Unica NetInsight.

Closing strategies

In an interview with Paul Muret, CEO & Co-founder of Urchin and at the jiffy Director of Engineering at Google, when asked to partake what was the one thing that he believes they did right, he noted: “our value changed into to democratize the net feeling, attempting to gain something intricate in fact effortless to gain expend of.”

The Urchin crew did simply that (with the back of Google), they became a spot market privilege into a mainstream necessity.

under is a brief video with Brett Crosby, Urchin co-founder, the state he talks concerning the Urchin acquisition.

Opinions expressed in this article are these of the guest creator and never always marketing Land. group of workers authors are listed privilege here.

Get probably the most vital digital advertising and marketing information day to day.

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IBM to acquire Unica for $480 million | killexams.com actual Questions and Pass4sure dumps

Armonk, N.Y.—IBM Corp. continues to thrust into the advertising automation and consulting arena, asserting today it will acquire marketing administration application company Unica Corp. for $480 million.

Unica, based mostly in Waltham, Mass., presents such marketing solutions as NetInsight web analytics, the Unica eight commercial enterprise advertising suite and companionable Media Analytics. It has has more than 1,500 shoppers, including financial institution of Montreal, greatest buy, Cisco systems, Citrix systems and Dow Jones & Co.

IBM's acquisition of Unica follows its purchase in June of advertising optimization traffic Coremetrics Inc. for an undisclosed sum, and its might furthermore acquisition of b-to-b e-commerce traffic Sterling Commerce from AT&T.

remaining fall, IBM purchased predictive analytics enterprise SPSS Inc. for $1.2 billion, buying within the process utility that helps companies anatomize and forecast marketing and product traits.

Unica's 500 personnel can live built-in into IBM's software solutions group, with its utility solutions offered by means of IBM's company Analytics and Optimization Consulting corporation, constructed from some 5,000 consultants and analysts.

The deal is expected to shut within the fourth quarter.


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RESTful Web Services: A Quick-Start How-to guide - fraction 2 | killexams.com actual questions and Pass4sure dumps

Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the way I'll partake with you multiple real-world coding tips and workarounds.

IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes fancy this, "... a 60 minute western action sequence on CBS that was fancy no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. vouchsafe shortly after the civil war. In every other way, they could live easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every heavenly woman he encountered. The agents' typical mission involved saving the United States from some disaster or from being taken over by some evil genius." Just in case you're nosy or are a fan fancy me, here's a link to the first fraction of a plenary episode on YouTube.

What carry out RESTful services Have to carry out with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will warrant you, complete RESTful services are not created equal. Each service provider, while loosely conforming to the state representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just fancy special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a constant awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct back for integrating with DataWindow technology (yet), so you'll Have to invent ways to bag data into and out of a display. There's furthermore a need to protect your app against outside issues by wrapping calls in preempt try snare blocks to maneuver possible HTTP exceptions in order to sustain your app responsive and stable.

In my opinion, without a formal schema and metadata description support, configuring RESTful state service clients will remain an art. I Have to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to live passed and results returned in line-separated text values in the message corpse instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became obvious PowerBuilder will only generate and interpret message corpse content formatted as JSON and XML. There is no way to translate from any other format. complete the low-level details are handled internally and there is no way to bag inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a minute abet from engineering, they discovered that the service needed multipart/form-data with the JSON sent as a contour parameter. This is not a supported format. So e caveat emptor, gain confident the service provider has a ‘traditional' contour of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to live fancy solitary shot Derringer pistols; fire one shot, then you Have to reload. Each project remonstrate is capable of generating one proxy remonstrate for one method, period. That means if you are interacting with multiple web methods (GET, POST, attach and DELETE) you're going to Have multiple proxy objects. In addition, each operation, depending on its type, can Have up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services reckon on the very parameter sets, you can reuse referenced value objects instead of generating spare carbon copies. figure 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference remonstrate is placed in its own assembly inside an identically named namespace. Unfortunately it seems fancy you can't Have multiple value objects in a solitary assembly or namespace. figure 2 shows how reference remonstrate assemblies emerge in the Solution Explorer. figure 3 shows you the wizard view when choosing an existing value remonstrate assembly.

Figure 1: Reusing an already referenced assembly

Figure 2: Referenced remonstrate in Solution Explorer

Figure 3: Wizard View: Choosing and existing assembly

Here are a sequence of tips that I discovered while building my application:

Tip 1: The project remonstrate owns its generated proxy object. That means that any modifications you gain to it will live lost if you regenerate the proxy. Because I needed to gain modifications to the generated code, I adapted the strategy of using project remonstrate generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project remonstrate to avoid accidentally nuking my code.

Tip 2: If you Have several services that expend an identical request remonstrate or revert the very result structure, you can reuse your value remonstrate definitions. Generate once, expend many. Just pick them on the wizard or in the project object.

Tip 3: The only door into a fresh project remonstrate is in via the Wizard. This is unlike Classic where there were two doorways into a fresh project (Wizard or vacuous project painter page).

Tip 4: Here are a brace of super XML sample data parsing features: First, if an XML constituent in the sample dataset has attributes, the assign values are returned as fraction of the generated value object. figure 4 shows a sample response dataset containing attributes; figure 5 warrant the corresponding generated value object. Second, as you can behold from figure 6 that nested XML structures becomes divide objects within the generated assembly.

Figure 4: Sample DataSet with Atributes

Figure 5: Value remonstrate generated from sample dataset

Figure 6: Nested XML object

With these project remonstrate details behind us they can now inch on to two significant runtime housekeeping needs: revert status checking and exception handling.

Checking revert StatusSome services witness their outcome by returning data in a specific and constant format. Other services witness their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. quiet other services revert status conditions wrapped in specially formatted XML or JSON structures. If you need to check a HTTP revert status code outcome you'll need to bag the status code from the Response object. Here's how: The response remonstrate is returned to the proxy in the contour of a PBWebHttp.WebMessage object. This remonstrate has a StatusCode property of sort MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and offshoot accordingly. figure 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code behold http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an case of testing a proxy system summon status code.

PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

Listing 1: Testing Result Staus Code

Figure 7: MessageStatus codes

Exception HandlingWizard-generated proxy code does not accommodate any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 range witness client errors; those in the 500 range signal server errors. In WCF 400 and 500 codes raise exceptions.

Best coding practices mandate robust exception handling. Depending on the level of detail you need to report on, you can maneuver exceptions either at the proxy system caller level or within the proxy system summon itself.

RESTful service methods, predicated on HTTP, usually pitch a System.Net.WebException.  Although the common System.Exception decendent property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response remonstrate which holds the status code.  Listing 2 shows an case of testing the status code when a summon fails.

catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

Listing 2: Testing the status code

Now that you are alert of housekeeping issues, let's win a scrutinize at security concerns.

Basic AuthenticationWCF supports various forms of authentication ranging from not any up to Digital Certificates. When using Basic Authentication you state your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a unpretentious text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to complete transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in complete requests for the duration of the exchange. figure 8 warrant the conversation as revealed by Fiddler. For a more detailed discussion behold http://www.4guysfromrolla.com/articles/031204-1.aspx

Figure 8: HTTP Authorization Conversation

From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will live able to figure out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential remonstrate and set your credentials and authentication sort into it. figure 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In their case they set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential remonstrate to your WebConnection object. The WebConnection is already instantiated and has the identifier cognomen restConnectionObject. figure 9 shows this remonstrate with the significant property.
  • Call your service as usual. live confident to include exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to expend Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can behold in figure 10, complete you need to carry out is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in figure 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is liable for configuring authentication and authorization properties prior to making service calls as well writing code to maneuver server-side errors responses. With a bit of forethought this code can live written in a reusable manner to work in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now relish the very service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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