C2050-219 exam Dumps Source : IBM Sterling Order Management V9.1 Deployment
Test Code : C2050-219
Test appellation : IBM Sterling Order Management V9.1 Deployment
Vendor appellation : IBM
: 104 true Questions
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Perficient, Inc. PRFT, +0.94% (“Perficient”), a leading digital transformation consulting firm serving world 2000® and other huge traffic consumers plenary over North the united states, announced it has been named IBM’s 2019 Watson Commerce company companion of the 12 months. The IBM Excellence Award, introduced throughout IBM’s PartnerWorld at suppose 2019, recognizes Perficient’s ongoing boom and relationships with key consumers, and concept leadership around the IBM Watson consumer tryst Commerce platform as an fundamental component for digital transformation.
“Our manner to commerce is concentrated on crafting a experience, connecting with shoppers, and delivering a seamless consumer experience throughout channels and plenary through the commercial enterprise, imperatives in nowadays’s consumer-pushed world,” stated Steve Gatto, national income director, Commerce solutions, Perficient Digital. “collectively, with their shoppers, we’re remodeling companies in a route that not best drives growth but strengthens their ordinary company, and they consistently evolve their choices to preserve valued clientele on the suitable of their video game. We’re honored to be diagnosed by means of IBM, and we’re alive to for sharing their resourceful solutions plenary through IBM consider 2019.”
Perficient Digital Takes Commerce solutions beyond Transactions to transform the consumer Lifecycle for a global various company
With branded producers and distributors below drive from the dramatic shift to on-line procuring, a world diversified company sought to digitally radically change its commerce company. In partnership with Perficient Digital, both corporations delivered optimized customer earnings, up to date product assistance (PIM), and streamlined the ordering technique through evolution of a B2B portal. With the implementation of IBM’s Sterling Order administration system (OMS), and Perficient’s potential, the different manufacturer is future-proofing its traffic to align with trade traits and market alternatives.
additionally, the business’s OMS will provide them more advantageous flexibility in managing complicated order management scenarios, more desirable reliability in order processing and fulfilment, and a cost discount in enforcing across its commercial enterprise. it'll additional permit the organization to carry service enhancements to its shoppers, optimize its pricing, promoting and basic provide chain, increase sales as a result of more suitable inventory visibility, and in the reduction of charges via superior efficiencies in order visibility.
Perficient Digital Enhances the on-line customer adventure for a number one cloth Retailer
In a market that has historically trusted brick-and-mortar experiences, a number one cloth and craft retailer turned into challenged with extending the client experience on-line. Perficient partnered with the enterprise to enforce an IBM Watson Commerce solution that supplied updated visibility of its inventory and greater tracking of its product volume, location, and availability. applying IBM Order administration, Perficient extra superior the confess through cloud migration that presents a unique view of deliver and demand, orchestrates order success procedures across purchase on-line Pickup In store (BOPIS) and Ship-from-keep (SFS), and empowers company representatives to more desirable serve consumers each in call facilities and in-save engagements.
“Perficient has been deploying IBM Commerce options for nearly 20 years, featuring end-to-conclusion digital commerce solutions that embody discrete channels, and convey seamless and efficient experiences across their entire commercial enterprise,” observed Sameer Peera, frequent manager, Perficient’s commerce apply. “With the concomitant information that HCL took over construction of IBM WebSphere Portal, IBM web content material administration and web event factory, their customers continue to gain interaction us for befriend with their digital commerce suggestions. We’re cozy to be their go-to accomplice as they navigate the changing market landscape and carry for their customers.”
Perficient lore in motion at IBM consider 2019
apart from its award-profitable commerce confess potential, Perficient specialists are on hand throughout the IBM believe 2019 conference in booth #320 to debate its event and talents across the IBM portfolio , in particular cloud, cognitive, data, analytics, DevOps, IoT, content administration, BPM, connectivity, commerce, mobile, and customer engagement.
whereas IBM has announced its plans to sell its commerce portfolio, the news of its acquisition of purple Hat additionally signaled the criticality cloud evolution and delivery play in successful conclusion-to-end digital transformations. As an IBM international Elite associate, certainly one of best seven partners with that reputation globally, and a crimson Hat Premier partner, Perficient is smartly positioned to drudgery with each organizations through this transition. And, their experts will be accessible during IBM feel to talk about a route to navigate the cloud market, participate key customer success experiences, and provide strategic talents on the opportunities forward for shoppers.
“technology is altering so abruptly, and businesses should hold pace or visage disruption,” said Hari Madamalla, vice chairman, emerging solutions, Perficient. “With expertise and adventure in plenary facets of the commerce journey, to leading cloud, hosting, managed services and aid solutions, agencies rotate to Perficient as a go-to accomplice for their digital transformations.”
be a fraction of a number of Perficient belt weigh experts and their consumers as they current during six IBM consider classes, including:
As a Platinum IBM traffic accomplice, Perficient holds greater than 30 awards throughout its 20-12 months partnership historical past. The company is an award-profitable, certified utility cost Plus solution company and one of the vital few partners to obtain dozens of IBM knowledgeable stage application competency achievements.
For updates plenary through the event and after, combine with Perficient consultants on-line by route of viewingPerficient and Perficient Digital’s blogs, or solemnize us on Twitter@Perficient and @PRFTDigital.
Perficient is the leading digital transformation consulting firm serving world 2000® and commercial enterprise customers prerogative through North the usa. With unparalleled tips expertise, management consulting, and creative capabilities, Perficient and its Perficient Digital agency carry imaginative and prescient, execution, and cost with spectacular digital experience, company optimization, and traffic options. Their drudgery makes it possible for valued clientele to enrich productivity and competitiveness; develop and support relationships with valued clientele, suppliers, and partners; and in the reduction of fees. Perficient's professionals serve shoppers from a network of places of drudgery throughout North the united states and offshore areas in India and China. Traded on the Nasdaq world select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Adobe Premier partner, Platinum degree IBM enterprise accomplice, a Microsoft countrywide service issuer and Gold CertifiedPartner, an Oracle Platinum partner, an superior Pivotal ready accomplice, a Gold Salesforce Consulting partner, and a Sitecore Platinum companion. For greater tips, visitwww.perficient.com.
secure Harbor observation
one of the vital statements contained in this news release that are not merely historical statements talk about future expectations or condition different forward-looking recommendation involving monetary outcomes and enterprise outlook for 2018. those statements are belt to frequent and unknown hazards, uncertainties, and different components that may trigger the specific effects to vary materially from those reflected by means of the statements. The forward-searching assistance is in line with management’s current intent, perception, expectations, estimates, and projections related to their company and their industry. be certain you be mindful that these statements best reflect their predictions. actual pursuits or outcomes may additionally vary appreciably. captious components that could trigger their precise effects to be materially different from the forward-looking statements encompass (but aren't constrained to) those disclosed under the heading “chance components” in their annual record on kindhearted 10-okay for the yr ended December 31, 2017.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190212005973/en/
supply: Perficient, Inc.
Ann Higby, PR supervisor, Perficient, email@example.com
Copyright traffic Wire 2019
Cloud ComputingGSA goes with IBM cloud to enrich acquisition functions
The frequent features Administration is getting considering deliver chain management, identifying IBM to deliver the cloud infrastructure and plenary end-to-end services within GSA world supply, which provides $1 billion cost of traffic goods and capabilities yearly to government consumers global.
As fraction of the 5-12 months, $30 million compress introduced Oct. 21, GSA will installation IBM's SmartCloud for govt to ply some 5.5 million annual orders. whereas cloud internet hosting is an essential a fraction of this deal, it be the further capabilities IBM will provide GSA that build it a distinguished victory for massive Blue.
GSA world deliver will build employ of a few cloud-based mostly options from IBM starting in early 2014, together with its Sterling Order management and Sterling B2B Integrator, allowing GGS a unique view of order administration for demand, stock and provide across its global provide chain networks. GSA will besides build employ of IBM's analytics software, the usage of buy data and other distinguished facts to establish tendencies, order patterns and service provider studies.
Leveraged with IBM's SmartCloud for government, these and different services are anticipated to befriend GSA streamline its enterprise model over the next 5 years.
"The GSA is displaying colossal leadership for different govt corporations by route of stirring their order administration device to the cloud," referred to Anne Altman, customary manager of IBM's federal division.
"IBM SmartCloud will enhance visibility into GSS channel operations and build sense of big facts inside, but besides optimize inventory and supply appreciable process innovation, resulting in improved company methods to manage the company's mammoth supply chain and logistics operations," Altman stated. "this may reduce fees; creating extra productive results for GSA clients, and ultimately translate prerogative into a profit for the taxpayer."
for most of 2013, IBM has been locked in a war with Amazon net functions for the commandeer to boost a $600 million cloud computing infrastructure for the CIA. Yet besides the fact that AWS subsequently win that deal -- as looks doubtless according to concomitant criminal court cases -- it won't be a nasty 12 months for IBM.
massive Blue's cloud computing earnings passed $1 billion prerogative through the third-quarter – the first time that has took status – and in the first three quarters of 2013, its cloud profits jumped 70 percent over ultimate 12 months. that's despite the traffic taking a 3rd-quarter salary hit of greater than $1 billion -- $23.seventy two billion compared to eventual yr's $24.seventy four billion -- in colossal fraction as a result of frail performance from the enterprise's hardware division.
in terms of habitual price, IBM landed its largest public sector cloud compress thus far in August, securing an interior department deal worth up to $1 billion over 10 years. IBM officials expect its SmartCloud for executive solution to obtain Federal risk and Authorization management software (FedRAMP) compliance through yr's conclusion as neatly, import it is going to accord to the govt's rigorous cloud computing security standards.
The GSA deal, besides the fact that children, highlights how lots of IBM's increase within the cloud market is due to the end-to-conclusion features it provides on accurate of the cloud infrastructure itself. IBM has lengthy supplied agencies with skilled consulting and different B2B options that many cloud infrastructure suppliers would should subcontract out.
"The judgement why IBM turned into chosen prerogative here is they couldn't handiest supply [GSA] the cloud gadget, however the end-to-conclusion means – the analytics and new the route to anatomize traffic and efficiency," observed Luann Pavco, managing associate for IBM Public Sector functions. "There basically is a divergence between IBM and a fundamental cloud infrastructure company."
Frank Konkel is a former team of workers writer for FCW.
IBM STERLING OMS
IBM Sterling Order administration gives order orchestration via a centralized stock, order promising and fulfillment hub to support omni-channel success. It helps organizations boost fill rates and inventory turns, in the reduction of markdowns, improve customer loyalty and increase participate of pockets.
Ø stronger effectivity in managing and gratifying orders throughout your prolonged enterprise
Ø better “superb order” fulfillment charges
Ø diminish extra stock throughout the give chain
Ø Fewer inventory-outs
Ø improved responsiveness to market and client adjustments
Ø elevated client pride and future orders
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Technology May 14, 2012
Column | techwatch
"Distributed order management" applications determine the best fulfillment location for a particular order.
By James A. Cooke
The days when consumers did most of their shopping at stores are long gone. Today's shopper is just as apt to order an detail online or with a mobile phone as walk into a shop, and that's creating distinguished headaches for some retailers. In particular, many are struggling to build certain they gain the prerogative inventory on hand and in the prerogative places to preserve the customer happy.
That's why a number of retailers gain begun using a kind of software known as "distributed order management" (DOM). Distributed order management applications determine the best fulfillment location for a particular order. Essentially, they provide visibility into inventory holdings on a network-wide basis—at distribution centers, in stores, and even at supplier sites—so the retailer can determine where to haul the product from. For instance, the app might attest that the retailer's best option for filling an online order would be to haul the detail from a store, rather than the e-commerce site's fulfillment center.
"A lot of retailers grew up using different systems and serving different channels," says Chad Hooker, senior director of supply chain solutions at the Oxford Consulting Group. "With DOM, you net the visibility as to what the customer is doing across plenary channels."
Although retailers are currently the main users of DOM software, industry experts believe that other sectors struggling with order fulfilment across multiple channels may soon start turning to these apps as well. Hooker notes that the government is showing an interest in this kind of software, while Gartner analyst Jessica O'Brien says that the life sciences industry has started looking into its use.
Despite the recent surge of interest, DOM software is not new. These applications gain been around for more than a decade. But they've been gaining traction in the retail sector in the past two years as more merchants struggle with multi-channel fulfillment. Interest in this application is "largely driven by retail and the exigency to support all-channel commerce seamlessly without busting the budget," explains Jim Le Tart, director of marketing at RedPrairie, one vendor of this kind of software.
In addition to RedPrairie, a number of well-known vendors provide DOM software, including Manhattan Associates, Sterling (IBM), Oracle, and Softeon. Other software companies in this space comprise Jagged Peak, IMI, OrderMotion, and VendorNet.
Prior to the changes in consumer shopping behavior, companies were hesistant to invest in this kindhearted of software because of the integration drudgery involved. DOM software must connect to multiple systems, including warehouse management systems, front-end e-commerce systems, merchandising systems, order management systems, point-of-sale systems, and customer relationship management systems.
Because of the amount of tie-in drudgery required, installation and deployment of DOM systems are expensive undertakings. Although the actual cost depends on the order volume and the complexity of the integration, Gartner analyst O'Brien says installation of this kind of software can easily gain $1 million. "They are definitely not cheap projects," she says.
Despite the huge capital investment for this software, a lot of retailers would rather deploy a DOM system than upgrade their existing systems or install new ones. "They peruse to employ their current [information technology] infrastructure without having to rip out and supersede existing systems," explains O'Brien. "They can gain a layer of inventory visibility and enable intelligent order sourcing throughout their distribution network."
The payback for users comes about from the savings in improved inventory management. "You're not stockpiling inventory," says Hooker, "because instead of having the stores just pulling from the store DC and the dotcom pulling from the dotcom DC, you can haul from the entire network."About the Author Resources Mentioned In This Article
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Feedback: What did you contemplate of this article? We'd enjoy to hear from you. DC VELOCITY is committed to accuracy and clarity in the delivery of essential and useful logistics and supply chain news and information. If you find anything in DC VELOCITY you feel is inaccurate or warrants further explanation, gratify ?Subject=Feedback - : Is your DC struggling with fulfillment? consider DOM software">contact Chief Editor David Maloney. plenary comments are eligible for publication in the letters section of DC VELOCITY magazine. gratify comprise you appellation and the appellation of the company or organization your drudgery for.
It is only two years since the merger of Yoox and Net-a-Porter but since then much has been done to integrate these two mode retailers, which sell extravagance in-season mode and out-of-season discounted goods as well as developing flagship ecommerce sites for extravagance brands. Listed on the Milan stock exchange, the Yoox Net-a-Porter Group has headquarters in Bologna, Italy – where Yoox is based – as well as in London, where Net-a-Porter has its roots. Commercial and tech teams are based in both locations. The Group has a turnover of almost £2bn and set its sights on double-digit growth through to 2020.
As well as boosting sales through its multi-brand in-season Net-a-Porter and Mr Porter sites the Group aims to increase sales of multi-brand off-season extravagance mode from its original Italy-run Yoox.com and the Net-a-Porter launched site, The Outnet. Its expertise in extravagance content and customer service will further be brought to the fore through partnerships with extravagance brands for which it designs and operates flagship ecommerce stores. It currently operates 40 flagship stores for brands including Armani and Chloe using technology from the Yoox arm of the business.
It plans to deepen the digital opportunity for these brands through evolution of omnichannel capabilities, native apps services, editorial content, tailored customer service, and further creative and digital projects.Core platform
Since the merger, the group has been reorganising its operations around three discrete parts of the traffic – in season, off season and flagship stores. A core cloud-based platform has been developed with IBM using Yoox’s proprietary software and IBM WebSphere Commerce. This will provide a robust and scalable foundation for the different ecommerce sites within the traffic as well helping to ease post-merger systems integration. Running plenary of the businesses on one platform besides provides a unique focal point for in-house technology development.
In addition, working with IBM gives YNAP access to the IBM Innovation Lab and the mode & extravagance Innovation Committee. The core commerce platform is underpinned by product information management, IBM Sterling Order Management and back-end systems including ERP and warehouse management systems. “Decoupling the front End from the platform means they can create the differentiators and maintain the DNA of the brands while they focus on the platform to just expose the services, so if you peruse at Net-a-Porter or Moncler they are pixel faultless but they are plenary different, but that is plenary experience, UI and UX,” says Alex Alexander, CIO, Yoox Net-a-Porter Group. He adds: “They plenary employ the identical sort of capability but not plenary brands want the identical features, inevitable payment methods or checkout features.” Aspects such as these are determined at the brand level, based on the features they want to enable for customers, along with regional aspects such as payment methods.
UI and UX can further localise the experience. The view is to build only once with a set of APIs enabling the core functionality and features to be used many times in different ways across the various brands. This enables brands to differentiate and provide the desired experience for their own customer base, whether it is via a mobile app, m-web, smart watch or in-car device. In addition, the front-end customer experience can be differentiated by country or even by customer. One core global platform besides means that the tech teams can develop solutions for specific brands with functionality added into the core platform and then made available to all.
Funding this five-year growth map is an investment of more than £462m (€500m) in technology and logistics across the group, including a new Tech Hub in London which opened at the End of June.The Tech Hub
The Tech Hub, in London’s White City, brings together 500 developers from two divide offices in the capital, with space for a further 100 recruits, Alexander explains. It works closely with the group’s other tech hub in Bologna, which besides has 500 developers. They drudgery on projects across the traffic but each has its own areas of expertise: Bologna is a centre of excellence for fulfilment optimisation, warehouse management tools and techniques, and omnichannel, order management and ERP, while London focuses on mobile, content, visual merchandising and simulated intelligence (AI). Each belt of functionality has a lead, such as the owner of payments functionality, but the team working on it may be spread across both locations.
Data is a global team effort, for example, but some of the niche smart data elements are being worked on in London. AI’s initial foundation was in the capital, but Alexander believes that within 2 years it will be applied across every fraction of the traffic as niche technology uses are matured in one centre and then migrated to the relaxation of the organisation. For the past two years, the two Tech Hubs gain been working closely together on a number of projects and co-locating project teams between Bologna and London. Alexander explains: “We tried to cheer face-to-face working in the early days of 2015/16. It was essential to pile a global team you gain to know people and interact with them.” He adds that some projects were deliberately chosen in 2016 to ensure people from both locations had to drudgery together. A mobile initiative, for example, was set up in a similar route to a start-up so the team had to drudgery out their own co-location arrangements and complete the product evolution at the earliest possible time.
The group has invested heavily in video and conferencing tools at the London hub, as well as in collaboration apps and unified communications tools, to enable continued near working across project teams wherever they are located. “We tried to cheer face-to-face in the early days but now the teams are effectively working as a global team so they can employ collaboration tools and video tools to maintain that collaboration,” says Alexander “The notion of one team is so essential to me,” he adds. “Because as a global team, unless they contemplate and act as one team, they won’t be efficacious to support a global business, and that is one of my key priorities, to continue to reinforce this one team mindset.”
Alexander aims to apportion YNAP at the forefront of technology innovation in extravagance retailing and to create a team that’s able to develop in a sustainable route wherever particular project teams are based – and that may extend to further tech hubs in different locations in the future. He comments: “I want to gain more technology hubs because of the diversity of the talent and the speciality they can net from different locations is key. They gain cracked the notion of creating a global technology team and the next focus is execution.Innovating with AI
“AI is one of the technologies which will transform their business. Every decade there is a game-changing technology which comes to the landscape and I discern AI as one of those game changers which will befriend us give their customers a personalised experience and not peruse at customers as a segment but as an individual,” says Alexander. YNAP plans to employ AI in areas such as returns optimisation, pricing optimisation and targeted marketing enhancement and its focus this year is natural language search.Three pillars
The tech hubs are concentrating on three pillars for the traffic growth: personalisation, omnichannel and mobile. Underlying much of this is machine learning and AI. “Personalisation is key to creating inspiration for the customer,” says Alexander explaining how the Group plans to enable one-to-one personalisation of every aspect of customer interaction, be it on web, mobile, apps or other touchpoints. He believes that prerogative personalisation means understanding each customer, their location and their mission.
His stated goal is to enable one-to-one personalisation in terms of assortment, outfit curation, experience, content and pricing. “The route they are trying to achieve their personalisation objective is through AI and machine learning and key to that is smart data,” he adds. The Group has view of lots of data on customers from its own sites, in the contour of how they behave and their searches, as well as from external sources, including the images they viewed on Instagram. However, as Alexander points out: “Only AI and machine learning can actually process plenary kinds of data because that data is partly structured. But the majority of it is unstructured data and putting plenary of that together is what their AI and personalisation strategy is plenary about. That is the key game changer for us in being able to create the personalised experience for their customers.” Further external data, such as the weather, the customer’s current location and the location of the occasion for which they are buying attire can be combined with this data to give a fully personalised outfit recommendation experience. He comments that there is no point sending someone an present for a fur coat when they are spending Christmas in Australia.
YNAP is using IBM Watson to build, train and test a natural language engine which will allow customers to converse or kind into a mobile app without having to adhere to specific rules. Alexander gives examples of a customer wanting to buy a skiing outfit from a specific brand or someone proverb they want to buy a gift for their husband. “We’re pile the engine and testing it and this can then be exposed to the front end,” he says. How the different sites utilise the technology will be up to them. Another feature being developed with AI is an outfit builder which uses personalisation data held by the company, such as the customer’s clothes size and preferred brands. The outfit builder can be triggered by a retailer, personal shopper or by the customer themselves with different forms of interaction added at the front end. Visual search is besides being investigated. This enables a shopper to upload an image of someone and recount that they want to purchase a similar outfit. The engine will then build them an outfit based on that photograph offering garments sold by the retailer or the brand.Omnichannel
Omnichannel evolution is providing opportunities for the flagship stores to fulfil customers’ exigency for speedy omnichannel solutions and enabling them to pick up items from anywhere in the world and recur them either to the identical store or to another one in a different country. Customers will besides be able to order inevitable brands from Net-a-Porter and pick up their purchase from the brands’ own shops. This ‘omni-stock programme’ uses IBM Sterling Order Management to provide the Group with a single, global view of stock across the distribution centres of Yoox, Net-a-Porter and the brands’ own stores. Distribution centres across the Group are being repurposed in line with the in-season and off-season businesses, and a hub and spoke model implemented so stock efficiencies can be increased as well as growing the plane of full-price sell-through. The model besides future proofs the movement of goods against possible post-Brexit customs duties.
The omnichannel functionality will in addition enable more supple fulfilment options and services, including same-day delivery in new York, London, Milan, Dubai, Shanghai and Tokyo. It will besides enable the flagship stores to gain a better view of customers and link their online and offline behaviour. Yoox and the flagship stores gain already migrated to IBM Sterling Order Management with Valentino becoming the first brand to proceed live with the first facet of omnichannel functionality in September. Net-a-Porter and Mr Porter gain moved across to the Yoox Group’s ERP and will migrate to the new OMS in 2018, when they besides travel to the plenary commerce platform. The Outnet will migrate to the plenary platform at the End of this year. Italian brand Moncler was the first of the flagship stores to Run on the commerce and content fraction of the platform when it went live this July.Mobile
Mobile apps are becoming increasingly essential for YNAP. The number of brands selling via apps is growing every fiscal quarter and now accounts for 50% of plenary sales, compared with eventual year’s 40%. The company is investing in iOS and Android apps to meet the varying demands of customers in plenary the countries in which it does business. “We can really deliver an inspirational experience through mobile,” says Alexander.
The company has recently added messaging via mobile apps and screen sharing, whereby a personal shopper can participate information with a customer. YNAP has ambitious plans for the future as it moves towards becoming a mobile-only company, investing in mobile frameworks – to enable speedier deployment and faster apps as well as new services for existing apps – and developing AI and natural language capabilities. For example, customers when travelling will be able to quiz what’s trending and what the weather is enjoy at their destination and then collect their order from the closest store. The Group’s Tech Hubs exigency to poise innovation and the core platform with the needs of each individual company as well as having an understanding of the End customers. If a number of sites are experiencing similar issues, a unique functionality can be developed for the core platform but deployed in different ways to match customer behaviour on the individual sites.
The plane of cart abandonment, for example, was lowered through subtle messaging which showed the shopper the items that had been left in the basket the next time they visited the app. “The tone of the message was such that it was not seen as a random message,” Alexander says. An R&D team is looking further ahead to explore technologies which gain yet to be commercially proven, such as augmented reality and shopping from physical shop windows when the store is closed. It is besides investigating new employ cases for proven technology such as visual recognition in warehouses. “It’s a fail-fast approach,” Alexander comments.
As new technologies and traffic uses are developed, refined, tested and proven, they are added to the core platform and so made available to plenary of the retailers and brands. Integration plans and cross-group working certainly look to be working for the business. In the first half of its fiscal year its net revenues hit £923m (€1bn) for the first time, an increase of 19.5% on an organic basis compared with £828m (€897m) in the first half of 2016. YNAP has successfully launched Moncler as the first online flagship store on the new front-end platform as well as signing a multi-year global agreement for the new Ferrari online flagship store. Over the identical period it recorded 400 million site visits, compared with 342.7 million in the first half of 2016, and 4.5 million orders (3.9 million) with the indifferent order value increasing by €10.
Active customers are on the rise, too, hitting the 3 million impress in the first half of 2017 (2.6 million). With more parts of the traffic migrating onto the new platform and the synergies that brings, along with optimisation, innovation and engagement, the Group is set to further establish itself in the minds of its customers worldwide, while new markets and the surge of personalised experience on mobile devices ensure its sites remain near at hand.
A longer version of this interview first appeared in InternetRetailing Magazine in September. Click here to explore the string of magazines.
Image author: Gabriel de la Chapelle
Image courtesy of Yoox Net-A-Porter
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