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P2080-088 IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

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P2080-088 exam Dumps Source : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

Test Code : P2080-088
Test cognomen : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1
Vendor cognomen : IBM
: 55 real Questions

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IBM IBM Unica Enterprise Marketing

IBM Buys advertising software company Unica For $480 Million | killexams.com real Questions and Pass4sure dumps

best days after buying DataCap, massive Blue has made another purchase. IBM is acquiring marketing software giant Unica approximately $480 million, or approximately $21 per share. The deal is expected to proximate within the fourth quarter of 2010.

Unica, a publicly held commerce that traded on the Nasdaq trade, develops an commerce advertising administration utility that helps groups to manipulate internet advertising efforts, together with internet and consumer analytics, search marketing, e mail advertising, and web page marketing/personalization.

Unica, which should subsist folded into IBM’s application options group, has greater than 1,500 customers together with premier purchase, eBay, ING, Monster, Starwood and US cellular. IBM says that Unica’s expertise will assist their consumers enhance extra targeted advertising campaigns. Unica might subsist folded into , which comprises quite a number business-concentrated choices. apparently, IBM too illustrious that lately acquires application corporations Coremetrics and Sterling Commerce will even subsist bundled with Unica’s providing to customers.

This year on my own, massive Blue has received large repair, Coremetrics, Sterling Commerce, cast iron programs, incite and Intelliden.

Unica changed into additionally on a bit of an acquisition cleave this yr, buying MakeMeTop and Pivotal Veracity.


IBM engage adds Interactions to enterprise advertising and marketing administration | killexams.com real Questions and Pass4sure dumps

My continuing tour of real time interplay managers landed with the respectable individuals at IBM two weeks in the past, the location I caught up with what’s now IBM engage. The product became in the beginning launched greater than a decade in the past with the aid of Unica as Affinium engage.*

The conception of own interaction has stayed reasonably constant through the years, however the underlying know-how has been overhauled a few instances. The widely wide-spread trend of the alterations has been nearer integration with different accessories of the IBM/Unica advertising and marketing suite. as an instance, the fashioned own interaction had its personal circulation chart interface, but the system now makes expend of the identical segmentation interface as IBM crusade. both modules can too partake section definitions, presents, and interaction background. There’s too some integration with different IBM marketing products, exceptionally the Product suggestion fragment inherited from IBM’s CoreMetrics acquisition.

interact’s theory is a similar as other interaction managers: touchpoints dispatch it data about a existing interplay; the device uses guidelines, fashions and information to select one or extra presents; and the offers are despatched back to the touchpoint for start. The variations among these methods are matters of nuance: own interaction stores its personal everlasting customer profiles, whereas some other techniques own to re-load statistics from exterior techniques during each interplay. own interaction assigns fixed scores to presents inside each facet definitions, while other programs expend scoring formulation shared across segments (besides the fact that children engage can try this too). engage can create self-working towards predictive fashions, not everything rivals own this alternative.

a brace of different aspects seem to subsist greater or much less entertaining. own interaction determines whether valued clientele are eligible for a suggestion the expend of both qualification guidelines or campaign-generated “white lists” and “black lists”; other systems expend guidelines on my own. engage can too assign offers at international, phase, or individual degrees, while different techniques don’t give everything those decisions.

It’s not likely that any of those modifications fabricate engage significantly more potent or less demanding to fabricate expend of than opponents. In apply, the equipment’s essential attraction could subsist its shut integration with crusade and other IBM products. it is now fragment of the IBM’s enterprise advertising administration (EMM) group, which contains each Unica and Coremetrics, both got in 2010. This community supports IBM’s better approach of selling methods that expend massive portions of facts to hurry everything points of august corporations. The company has recognized advertising businesses as an incredible lore market inside this way and is spending aggressively to each strengthen that market and select expertise of it.

You may suppose that own interaction plays a captious position in IBM’s advertising ecosystem: in any case, precise-time interactions are the epitome of information-pushed advertising. but just a tiny fraction of IBM’s 2,500 EMM shoppers expend engage (precise figures are personal) and most deployments seem to subsist concentrated on certain — dare I snarl tactical? — applications in a solitary or two channels. The enterprise’s EMM focus appears to subsist greater on analytics and outbound marketing: as an example, its most recent EMM acquisitions were Tealeaf expertise (web journey analysis) and DemandTec (merchandising analysis) . but it surely does file increasing hobby in engage among its purchasers, and high hopes for future growth.

*A year’s free AARP membership to every person who remembers the Affinium manufacturer and may sing the jingle.**

** ok, just kidding. There never become an Affinium jingle, so far as i attain know.


IBM snatches up Silverpop as advertising automation race continues | killexams.com real Questions and Pass4sure dumps

  • publish
  • IBM is purchasing Silverpop, an Atlanta-based mostly advertising and marketing automation software provider, within the newest illustration of maneuvering by main IT companies to seize extra advertising IT spend.

    The concept at the back of this deal — and a few others during this arena — is that marketers own money to spend on IT and that they are looking to circulate from what IBM’s(s ibm) VP of commerce marketing Kevin Bishop calls the “spray and pray mannequin” to greater directed, personalized product pitches. Silverpop takes facts from assorted sources and places it into a “conventional customer profile” that it then makes expend of to construct a campaign that may subsist delivered via SMS, e mail or other method, mentioned Bishop.

    commercial

    There is a few overlap between Silverpop and Unica, a previous IBM acquisition, however Silverpop is much greater consumer pleasant, sources stated.

    Silverpop competes with Eloqua, which Oracle(s orcl) purchased two years in the past, and Responsys, which Oracle purchased final yr. but this isn’t a two-horse race. Salesforce.com, which purchased ExactTarget for $2.5 billion final 12 months, is everything in regards to the “advertising cloud” now. And remaining month SAP(s sap), rumored to subsist out there for greater advertising and marketing automation savvy, inked a cope with Adobe methods to resell that business’s marketing cloud.

    forrester survey

    different IBM buys in the extensive locality of marketing automation comprise Unica, Core Metrics and DemandTech. and then there are the closing independents — Marketo,(s mkto) which went public final yr, and Hubspot, which hopes to head public soonish. Silverpop is privately held and IBM did not expose phrases of the deal.

    Bishop said IBM’s goal is to combine a bunch of those advertising automation choices into a SaaS suite, some thing the enterprise could own extra to claim about in can also.

    R. “Ray” Wang, analyst with Constellation research, does not prognosticate the marketing automation buying binge to conclusion any time quickly. “As plenty as we’ve considered, we’ll behold greater offers in the subsequent 18 months,” he stated. The cause? while IT budgets in widespread had been sliced, line-of-enterprise managers — the people in can pervade of human components or accounting and especially marketing departments — silent own funds to spend.  Most of them are spending it on effortless-to-eat-and-hold SaaS offerings. No marvel IBM continues touting its one hundred+ SaaS items.

    Fodder for people that snarl the days of massive advertising campaigns are numbered:  A contemporary Forrester research(S forr) survey organize that fewer than a quarter of sixty one,000 buyers surveyed (22 %) own self-confidence e-mail coming from businesses, and even fewer (13 percent) correspond with the repose marketed on web sites. perhaps extra customized interaction might serve but I’m no longer sold on the concept that people will believe centered advertising and marketing a whole lot greater than they attain the “spray and pray” class — besides the fact that children at the least in the event that they opt in, marketers will comprehend they’re attracted to the class.  There’s some charge in that, I guess.

    This fable became up to date at 8:04 a.m. PST with greater analyst observation and aspect around the Forrester report.


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    RESTful Web Services: A Quick-Start How-to usher - fragment 2 | killexams.com real questions and Pass4sure dumps

    Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the way I'll partake with you multiple real-world coding tips and workarounds.

    IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes dote this, "... a 60 minute western action train on CBS that was dote no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. vouchsafe shortly after the civil war. In every other way, they could subsist easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every handsome woman he encountered. The agents' typical mission involved saving the United States from some cataclysm or from being taken over by some evil genius." Just in case you're nosy or are a fan dote me, here's a link to the first fragment of a complete episode on YouTube.

    What attain RESTful services own to attain with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will betray you, everything RESTful services are not created equal. Each service provider, while loosely conforming to the state representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just dote special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a perennial awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct back for integrating with DataWindow technology (yet), so you'll own to invent ways to fetch data into and out of a display. There's too a need to protect your app against outside issues by wrapping calls in arrogate try ensnare blocks to handle viable HTTP exceptions in order to sustain your app responsive and stable.

    In my opinion, without a formal schema and metadata description support, configuring RESTful state service clients will remain an art. I own to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to subsist passed and results returned in line-separated text values in the message corpse instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became patent PowerBuilder will only generate and interpret message corpse content formatted as JSON and XML. There is no way to translate from any other format. everything the low-level details are handled internally and there is no way to fetch inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a miniature serve from engineering, they discovered that the service needed multipart/form-data with the JSON sent as a profile parameter. This is not a supported format. So e caveat emptor, fabricate confident the service provider has a ‘traditional' profile of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

    Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to subsist dote solitary shot Derringer pistols; fire one shot, then you own to reload. Each project remonstrate is capable of generating one proxy remonstrate for one method, period. That means if you are interacting with multiple web methods (GET, POST, deliver and DELETE) you're going to own multiple proxy objects. In addition, each operation, depending on its type, can own up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services reckon on the identical parameter sets, you can reuse referenced value objects instead of generating surplus carbon copies. motif 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference remonstrate is placed in its own assembly inside an identically named namespace. Unfortunately it seems dote you can't own multiple value objects in a solitary assembly or namespace. motif 2 shows how reference remonstrate assemblies appear in the Solution Explorer. motif 3 shows you the wizard view when choosing an existing value remonstrate assembly.

    Figure 1: Reusing an already referenced assembly

    Figure 2: Referenced remonstrate in Solution Explorer

    Figure 3: Wizard View: Choosing and existing assembly

    Here are a train of tips that I discovered while building my application:

    Tip 1: The project remonstrate owns its generated proxy object. That means that any modifications you fabricate to it will subsist lost if you regenerate the proxy. Because I needed to fabricate modifications to the generated code, I adapted the strategy of using project remonstrate generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project remonstrate to avoid accidentally nuking my code.

    Tip 2: If you own several services that expend an identical request remonstrate or recrudesce the identical result structure, you can reuse your value remonstrate definitions. Generate once, expend many. Just pick them on the wizard or in the project object.

    Tip 3: The only door into a fresh project remonstrate is in via the Wizard. This is unlike Classic where there were two doorways into a fresh project (Wizard or blank project painter page).

    Tip 4: Here are a brace of shapely XML sample data parsing features: First, if an XML ingredient in the sample dataset has attributes, the assign values are returned as fragment of the generated value object. motif 4 shows a sample response dataset containing attributes; motif 5 betray the corresponding generated value object. Second, as you can behold from motif 6 that nested XML structures becomes sunder objects within the generated assembly.

    Figure 4: Sample DataSet with Atributes

    Figure 5: Value remonstrate generated from sample dataset

    Figure 6: Nested XML object

    With these project remonstrate details behind us they can now bolt on to two primary runtime housekeeping needs: recrudesce status checking and exception handling.

    Checking recrudesce StatusSome services bespeak their outcome by returning data in a specific and constant format. Other services bespeak their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. silent other services recrudesce status conditions wrapped in specially formatted XML or JSON structures. If you need to check a HTTP recrudesce status code outcome you'll need to fetch the status code from the Response object. Here's how: The response remonstrate is returned to the proxy in the profile of a PBWebHttp.WebMessage object. This remonstrate has a StatusCode property of nature MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and fork accordingly. motif 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code behold http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an illustration of testing a proxy way convoke status code.

    PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

    Listing 1: Testing Result Staus Code

    Figure 7: MessageStatus codes

    Exception HandlingWizard-generated proxy code does not accommodate any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 compass bespeak client errors; those in the 500 compass signal server errors. In WCF 400 and 500 codes raise exceptions.

    Best coding practices mandate robust exception handling. Depending on the flat of detail you need to report on, you can handle exceptions either at the proxy way caller flat or within the proxy way convoke itself.

    RESTful service methods, predicated on HTTP, usually fling a System.Net.WebException.  Although the common System.Exception decendent property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response remonstrate which holds the status code.  Listing 2 shows an illustration of testing the status code when a convoke fails.

    catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

    Listing 2: Testing the status code

    Now that you are cognizant of housekeeping issues, let's select a behold at security concerns.

    Basic AuthenticationWCF supports various forms of authentication ranging from None up to Digital Certificates. When using Basic Authentication you location your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a unostentatious text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to everything transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in everything requests for the duration of the exchange. motif 8 betray the conversation as revealed by Fiddler. For a more detailed discussion behold http://www.4guysfromrolla.com/articles/031204-1.aspx

    Figure 8: HTTP Authorization Conversation

    From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will subsist able to motif out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential remonstrate and set your credentials and authentication nature into it. motif 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In their case they set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential remonstrate to your WebConnection object. The WebConnection is already instantiated and has the identifier cognomen restConnectionObject. motif 9 shows this remonstrate with the primary property.
  • Call your service as usual. subsist confident to comprise exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to expend Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can behold in motif 10, everything you need to attain is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in motif 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is responsible for configuring authentication and authorization properties prior to making service calls as well writing code to handle server-side errors responses. With a bit of forethought this code can subsist written in a reusable manner to toil in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now luxuriate in the identical service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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